Quality of Life - the design of Swedish Innovations is an exhibition about contemporary Swedish innovations with focus on design. Today, conscious design is an important factor in the creation of new products, and for this reason designers are often involved from the hatching of the first idea to the finished product.

The exhibition presents some 30 products, from simple but ingenious objects to advanced, pioneering technology. A number of innovations played an important part in the emergence of modern Sweden. To make an innovation into a reality takes knowledge, creativity and the ability to predict a user's needs. Many innovations are known to the public as consumer products which have helped to make our everyday lives simpler and easier. By highlighting Swedish industrial design and Swedish technology, together with medical and pharmaceutical advances, the exhibition shows the significance of innovations as cultural and social phenomena.

Quality of Life is first and foremost a cultural initiative and shows a range of products to provide as multi-faceted an image of Sweden as possible. All the products have a powerful design and technology profile. High-tech, ergonomics, environmental awareness, problem-solving in the design process, visions and creativity have been key ideas in the choice of objects for the exhibition. All products are in current production.

Date: Monday 20 October to Sunday 9 November 2008

Time: 9pm to 5pm, closed Monday, Sunday

Venue: AUT St Paul Street Gallery 1, 40 St Paul Street, Auckland City

Tickets:  No/Free of charge

Registration: No registration required.

Contact:  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Media Contact: Petra Mihaljevich, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , ph: +64-(0)9-480 9968