As part of Swedish Style New Zealand, NZ Trade & Enterprise and the Embassy of Sweden are delighted to invite you to attend this lively and information-packed symposium that will short-cut many of the potential pitfalls in exporting to a “new” country on the other side of the world. Sweden can also be an ideal entry point to European markets.

Both New Zealand and Sweden are keen to encourage new and strategic alliances between New Zealand and Swedish companies. Our Government has recently opened the first Scandinavian Embassy in Stockholm, Sweden, and many top Swedish officials will be attending Swedish Style New Zealand as well as speaking at this symposium.

Don’t let your competitors get ahead of you on this - register today, and make some top quality contacts while you learn about successfully exporting to Sweden!

Date: Thursday 23 October 2008

Time: 8.30pm to 12.30pm followed by lunch

Venue: Hilton Auckland

Tickets: $60 (incl. GST, morning tea and a Swedish lunch)

Registration: Please register by sending an email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Contact:  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Schedule:

09.00                Welcome by Swedish Ambassador, Mrs Karin Ehnbom-Palmquist and Peter Lennox, Group General Manager for Europe/Middle East/Africa, NZTE

                        Introduction by Rod Oram

09.15                Co-operation on trade and investment promotion

                        From a Swedish perspective: Mr Anders Ahnlid, Director General of Trade, MFA

From a NZ perspective: Peter Lennox, Group General Manager for Europe/Middle East/Africa, NZTE

09.45                Sweden as a market for NZ export – background, trends, main players

                        Ms Christina af Klint, Swedish Import Council

10.15                Refreshments

10.30                Lessons learned from exporting to Sweden

                        TBA (Jeremy Moon, CEO Icebreaker)

11.00                Brands – the key to the Swedish Market

                        Brian Richards, CEO Brian R Richards Ltd, Brand Strategists

11.30                     The Swedish ICT market

                        John Blackham, CEO Xsol Limited 

12.00                Forming alliances

                        Tony Nowell, Co. Director

12.30                Panel discussions Q&A

12.50                Summary

                        Moderator: Rod Oram

13.00                Lunch at Hilton offering Swedish delicacies

                        “Some cultural peculiarities to be aware of about Swedes” a light hearted presentation by Dr Ivo Holmqvist and Stig Ehnbom